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	<title>Heelblog &#187; Brand</title>
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		<title>Book Review of Flip The Funnel by Joseph Jaffe</title>
		<link>http://heelatch.com/blog/2010/06/book-review-of-flip-the-funnel-by-joseph-jaffe/</link>
		<comments>http://heelatch.com/blog/2010/06/book-review-of-flip-the-funnel-by-joseph-jaffe/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 04:47:02 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[flip the funnel]]></category>
		<category><![CDATA[jaffejuice]]></category>
		<category><![CDATA[joseph jaffe]]></category>
		<category><![CDATA[mitch joel]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twist image]]></category>
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		<guid isPermaLink="false">http://heelatch.com/blog/?p=326</guid>
		<description><![CDATA[I got onto Jaffe after having come across and listened to a few episodes of the Podcast he and Mitch Joel took up as part of a now ongoing series of chats they have touching on all things social media. An earlier taste of a Jaffe video on YouTube while researching business card designs also [...]]]></description>
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		<title>Building your brand from the Bottom Up</title>
		<link>http://heelatch.com/blog/2009/10/building-your-brand-from-the-bottom-up/</link>
		<comments>http://heelatch.com/blog/2009/10/building-your-brand-from-the-bottom-up/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 02:50:03 +0000</pubDate>
		<dc:creator>Moe</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Web site]]></category>

		<guid isPermaLink="false">http://heelatch.com/blog/?p=117</guid>
		<description><![CDATA[Thus far, Heelatch has worked primarily with small and medium sized businesses and helped them with marketing materials, website design and development, ecommerce and graphic design. A lot of these companies came to us after having spent years toiling with an existing brand (logo and all) and poorly designed and non-user friendly websites. We pride ourselves on being as up front as possible with our potential clients, and most often our first discussions are very sobering in that we are forced to subtly shoot down most (or all) efforts related to their initial web initiatives. Because this technology (or entity?) changes so quickly, you almost have to be working in it every single day to understand, appreciate, and apply best practices when it comes to generating great content, designing, coding, planning, and interacting within the phenomenon known as ''social media''.]]></description>
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