I got onto Jaffe after having come across and listened to a few episodes of the Podcast he and Mitch Joel took up as part of a now ongoing series of chats they have touching on all things social media. An earlier taste of a Jaffe video on YouTube while researching business card designs also likened me to his style of commentary and candidness, which I must say also helped lead me to pick up the book.

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Tags: Brand, customer experience, customer service, flip the funnel, jaffejuice, joseph jaffe, mitch joel, podcast, social media, twist image, word of mouth