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Archive for category Design

A Shout out to the Slow Cooker

Nov 24

Posted by Moe in Branding, Design, General | 1 Comment

Lessons in time management and good web design

Do you use one of these bad boys? A slow cooker I mean. What a fantastic invention!

In the past week I have had two of the most delicious, moist and mouth-watering meals prepared in one of these things and I’m not going back.

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You don’t do any kind of Testing on your PPC landing pages? WHAT??

Oct 22

Posted by Moe in Design, General, SEM | No Comments

Say you are running PPC campaigns and the numbers are not good (because you are keeping track right??). You then decide to create another landing page design and replace the old one without knowing exactly why it wasn’t performing as expected. A/B TESTING PEOPLE!!! Wake up!

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Here are five ways to know that your company logo needs redesigning.

Oct 17

Posted by Moe in Branding, Design | No Comments

Many people think when starting a new business that any old logo will do. They think that by just typing the name and having a fancy font with a nice color and a piece of clip art beside it is sufficient. There are so many other aspects of a business to think of that its understandable and even forgivable for overlooking the importance of your company’s brand identity.

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My business doesn’t need a web site.

Oct 8

Posted by Moe in Design, General | No Comments

I here this all the time from people who run their own business. “I have my clients”, “I’m not looking for any more clients”, “I’m in the phone book”,  and so on. People still think that having a website is solely for trying to acquire more business or sell stuff. Owning a website should be one of the first things any new or existing business should have. Not convinced, well here are 20 reasons:

  1. Establish A Presence
  2. Networking
  3. Making your businesses information available to the public
  4. To better serve your customers
  5. To heighten the public’s interest
  6. A place your clients can go for updates about your business. (closures, cancellations, holiday hours, etc…)
  7. Sell stuff
  8. To make videos, photos and press releases available
  9. To better help you reach your demographic market
  10. To be able to answer your customers and potential customers questions
  11. To stay in contact with sales people, distributors, manufacturers, etc…
  12. Possibility to open international markets
  13. To create service 24/7
  14. To Make Changing Information Available Quickly
  15. To be able to get feedback from your clients and visitors
  16. Ability to test the market with new services and products
  17. Reach the media
  18. To Reach The Education and Youth Market
  19. Reach the specialized market
  20. And of course to serve your local market

So before you put aside the idea of having a website for your business (no matter what size) you should think about all the benefits besides just selling stuff or trying to to get more business. Having an online presence is as important as any other aspect of your business. Not having a website is like not having business cards or not caring about what your clients think about your business.

For more information on what kind of options you have and what is possible to help move your business forward visit Heelatch’s services page.

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