Heelblog

I got onto Jaffe after having come across and listened to a few episodes of the Podcast he and Mitch Joel took up as part of a now ongoing series of chats they have touching on all things social media. An earlier taste of a Jaffe video on YouTube while researching business card designs also likened me to his style of commentary and candidness, which I must say also helped lead me to pick up the book.

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The importance of conveying clear and concise instruction when dealing with clients and partners.

I don’t know about you, but time is my most precious commodity. There isn’t enough of it, and once its gone you can’t get it back.

If you are at Tim Horton’s and you order a coffee and you want a large double-double – odds are you are going to have ask out loud for exactly what it is you want. Same goes when dealing with staff, vendors and clients.

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