Author Archive

Family Means You

Posted in General on December 4th, 2009 by Moe – Be the first to comment

Our good friend Gary Vaynerchuk (www.garyvaynerchuk.com) talks about family a lot. How he wouldn’t do what it is he’s doing (consulting, speaking, CARING – check him out, this guy is off the hook) if his number one priority wasn’t his family and their well-being. I like to think what I do everyday takes this to heart.

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A Shout out to the Slow Cooker

Posted in Branding, Design, General on November 24th, 2009 by Moe – 1 Comment

Lessons in time management and good web design

Do you use one of these bad boys? A slow cooker I mean. What a fantastic invention!

In the past week I have had two of the most delicious, moist and mouth-watering meals prepared in one of these things and I’m not going back.

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Late to Bed and Early to Rise

Posted in General on November 18th, 2009 by Moe – Be the first to comment

Never has work been so much fun! It’s 2:10am and I’m compelled to tell you all this…crazy.

Dan and I have been putting the final touches on the new Ste-Anne-De-Bellevue Rugby Club site for the last few weeks (see www.sabrfc.com as of Nov.19th), and are thrilled to finally have a product that is just about ready of which we are proud AND, more importantly, should serve the Rugby Club as a well designed, functional, and interactive website for years to come. read more »

Keeping it Real

Posted in General on November 9th, 2009 by Moe – 3 Comments

There is no time better than right now for individuals and small businesses to make names for themselves.  Unlike some, who for whatever reason believe Social Media is the second coming of…. (insert something really big and important here), those that hustle, plug away, add value to their clients’ businesses, and KEEP IT REAL, are the companies you will see thriving in the next 3, 5 or 10 years down the road.

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Want to Make Changes to Your Web Site With Out Having to Call Your Web Guy?

Posted in General on October 26th, 2009 by Moe – Be the first to comment

Sick of always having to call up your web guy to make simple changes to your web site? Don’t you wish you could just log in somewhere, select the page you want to edit and go ahead and add text or images or even an entire new article or product? Well you can with our super ultra easy to use content management system. read more »

You don’t do any kind of Testing on your PPC landing pages? WHAT??

Posted in Design, General, SEM on October 22nd, 2009 by Moe – Be the first to comment

Say you are running PPC campaigns and the numbers are not good (because you are keeping track right??). You then decide to create another landing page design and replace the old one without knowing exactly why it wasn’t performing as expected. A/B TESTING PEOPLE!!! Wake up!

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Here are five ways to know that your company logo needs redesigning.

Posted in Branding, Design on October 17th, 2009 by Moe – Be the first to comment

Many people think when starting a new business that any old logo will do. They think that by just typing the name and having a fancy font with a nice color and a piece of clip art beside it is sufficient. There are so many other aspects of a business to think of that its understandable and even forgivable for overlooking the importance of your company’s brand identity.

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Building your brand from the Bottom Up

Posted in Branding on October 13th, 2009 by Moe – Be the first to comment

Thus far, Heelatch has worked primarily with small and medium sized businesses and helped them with marketing materials, website design and development, ecommerce and graphic design. A lot of these companies came to us after having spent years toiling with an existing brand (logo and all) and poorly designed and non-user friendly websites. read more »

Is your website up to snuff?

Posted in General, SEO on October 12th, 2009 by Moe – Be the first to comment

Have a website. How do you know if its up to snuff? How do you know if your site has what it takes to keep visitors coming back? A website is like a window into your business/company. If your website isn’t up to par you run the risk of not only driving traffic away but you also run the risk of doing damage to your brand. read more »

My business doesn’t need a web site.

Posted in Design, General on October 8th, 2009 by Moe – Be the first to comment

I here this all the time from people who run their own business. “I have my clients”, “I’m not looking for any more clients”, “I’m in the phone book”,  and so on. People still think that having a website is solely for trying to acquire more business or sell stuff. Owning a website should be one of the first things any new or existing business should have. Not convinced, well here are 20 reasons:

  1. Establish A Presence
  2. Networking
  3. Making your businesses information available to the public
  4. To better serve your customers
  5. To heighten the public’s interest
  6. A place your clients can go for updates about your business. (closures, cancellations, holiday hours, etc…)
  7. Sell stuff
  8. To make videos, photos and press releases available
  9. To better help you reach your demographic market
  10. To be able to answer your customers and potential customers questions
  11. To stay in contact with sales people, distributors, manufacturers, etc…
  12. Possibility to open international markets
  13. To create service 24/7
  14. To Make Changing Information Available Quickly
  15. To be able to get feedback from your clients and visitors
  16. Ability to test the market with new services and products
  17. Reach the media
  18. To Reach The Education and Youth Market
  19. Reach the specialized market
  20. And of course to serve your local market

So before you put aside the idea of having a website for your business (no matter what size) you should think about all the benefits besides just selling stuff or trying to to get more business. Having an online presence is as important as any other aspect of your business. Not having a website is like not having business cards or not caring about what your clients think about your business.

For more information on what kind of options you have and what is possible to help move your business forward visit Heelatch’s services page.


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